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duals look in real life without the posing, the filters, the photoshopping and the professional hair and make-up,” Martz said.
Pan, the Renmin University researcher, also believes that pi
ctures shared frequently on social media impose peer pressure on women.
“If people around you look thin on WeChat Moments, you are inevi
tably anxious to fit the general profile of having the ‘right look’,” she said.
Articles have also gone viral in summer on WeChat Moments, with sensational headlines such as “Good-looking girls never
weigh more than 50 kilograms” or “If you don’t lose weight in May, you will cry out loud in June”.
Shen Zijiao, a psychological consultant at Beijing Normal University, said: “Women don’t know what kind of beauty is best for th
em; they just thumb through their phone screens and get the notions of ‘being slender’ consciously or uncons
ciously. They always worry if their bodies are inconsistent with the so-called perfect body shape.”
o eye with his fan.”I buy a lot of albums, and it is the design of the covers that catches my eye first,” Yang
tells the fan. “Apart from the quality of the sound on the record, these things are pieces of art.”
In the two-hour meeting, they listen to the new vinyl and talk about their affection for physical records.
“I recall the summer of 1993 when I was 20 years old,” Yang says. “I bou
ght cassette tapes of the Chinese rock band Tang Dynasty and the rock singer-songwriter
Cui Jian. The songs coming from these spinning tapes stunned me and I wanted to make music like them. That’s wh
y I still stock and support the physical format. It’s something for me to keep and something to hand down to my kids.”
For Wang Zhuohui, owner of Free Sound, Yang’s arrival is one of a series of events to celebrate Record Store Day.
Wang’s shop does its bit for Record Store Day by staging live performances, fan meetings and ex
clusive releases. Record Store Day is a way to help keep a dying industry alive, Wang says. For him one big attra
ction of record stores is that unlike social media where everything is delivered at the push of a button, they offer a p
video platforms such as Kuaishou, Bilibili, Douyin and Huoshan, to obtain more data flows and encourage brands and buyers to do more live broadcasts,” Zeng said.
It also plans to tap into the social e-commerce sector, which is currently in its testing phase.
Experts say the livestreaming explosion is boosting China’s e-commerce sector. The new
format could display the commodities in more dimensions and increase users’ trust.
Cao Lei, director of China E-Commerce Research Center, said this method could attract consume
rs’ attention quickly and accurately as most of the livestreaming users are post-90s generation who are accusto
med to shopping online, as well as help online retailers to gain data flows and create a “real” shopping scenario.
“Immediate feedbacks could be given to merchants based on users’ instructions. Through their
mobile phones, consumers are able to talk with overseas buyers, which will greatly enhance users’ trust on the platform.”
China’s cross-border e-commerce sector has been growing rapid
ly over the past few years, owing to a rapid growth in the nation’s middle and high-income shoppers.